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Tag Archives: Marketing
Retailers: Don’t ignore this year’s holiday “gift tae gie us”
The best advice I have this year for retailers is this: Forget for a moment about discounts and promotions, go to your stores anonymously, and see how your customers are being treated. If my anecdotal experience counts, it won’t be pretty. … Continue reading
Posted in Uncategorized
Tagged Advertising, Attitude, Behaviors, Customer, Marketing, Shopping, Websites
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Do satisfied employees increase customer satisfaction?
A new study from the University of Missouri suggests that CEOs who pay attention to employees’ job satisfaction will boost both customer satisfaction and repeat business. Christopher Groening, assistant professor of marketing, said his study shows that, in fact, “The link between … Continue reading
Posted in Uncategorized
Tagged Customer, Customer Satisfaction, Empowerment, Marketing, Marketing Communications, Reputation, Research, SHRM
3 Comments
Being misled: Sunk by semantics
Update: I am traveling on business this week. I chose my hotel in part, because it advertises a 24 hour fitness center on site. News flash – two treadmills and one stationary bike do not a “fitness center” make. It’s … Continue reading
Are paper business cards passe?
The business card is a way to differenciate ourselves and our organizations. The paper stock, color, design, what we include and exclude, all make statements about a company, its employees, its corporate persona and its priorities. Susy Jackson, an assistant editor for … Continue reading
Posted in Uncategorized
Tagged Harvard Business Review, Marketing, Public Relations, Technology
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We lust for the latest and greatest
New technologies: They’re attractive, compelling, desirable. The 21st century’s Siren Song. (The danger here is primarily to your budget.) From the newest i-products and across the spectrum, it’s hard to resist the urge to splurge, to be in with the … Continue reading
Posted in Uncategorized
Tagged Blogs, David Pogue, Marketing, New York Times, Public Relations, Smartphone, Technology, Websites
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Are your employees telling the story you want me to hear?
According to a fall 2010 survey of chief marketing officers (see, http://www.thecmoclub.com/pg/newsletters/view/23544), few companies have formal programs to engage new employees as brand ambassadors, and to keep all employees trained and empowered to stay on message. The companies that do, … Continue reading
Multi-level marketing: “You can’t lose”?
I have a friend who’s been job-seeking for a while, who recently signed up with a MLM company. Now that she has joined the company’s sales force as an independent contractor, she must purchase her own samples and products for company-set prices, … Continue reading
Online PR research finds
Have you found any great professional resources online that you’re willing to share? If you’re seeking the latest research about any aspect of our profession, the Internet is an open treasure chest. All you need are effective search tools, such as Boolean logic. … Continue reading
Posted in Uncategorized
Tagged Blogs, Hill & Knowlton, Institute for Public Relations, Ketchum, Marketing, Public Relations, Research
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Marcomm Musings Blog 