Tag Archives: Measurement

What’s your ROI for internal communications?

I’ve been following a lively discussion within a LinkedIn group [Melcrum’s Communicators’ Network] about if or how you can measure the return on a company’s investment in internal communications. Several posters point out that if you are communicating about manufacturing processes and procedures, it’s … Continue reading

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Measuring what counts

Long ago I had a boss who was focused on processes: How many news releases were issued, how many column inches of publicity were received, how often were our executives  interviewed. He believed the more we did of what we did well, … Continue reading

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