Tag Archives: Marketing Communications

Taking a work break: A dangerous choice?

I recently took a sabbatical from work.  In my case it was for a long-postponed surgery that would require at least six months of focused recovery and rehab time, to enable a planned, someday biking vacation in Italy. As a … Continue reading

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What really matters?

A few years ago, a special section in TIME suggested that we as consumers will carry the memory and habits of this lingering recession into our future, that this economy may have permanently changed the way we spend. We may still … Continue reading

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Do satisfied employees increase customer satisfaction?

A new study from the University of Missouri  suggests that CEOs who pay attention to employees’ job satisfaction will boost both customer satisfaction and repeat business. Christopher Groening, assistant professor of marketing, said his study shows that, in fact, “The link between … Continue reading

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What says more, words or images?

As a communications professional I often have the privilege of working with talented designers, artists, photographers and illustrators. I love to see how communicators and their companies pair words and art and/or photos to tell a story. I was reminded of this today when … Continue reading

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If you want to be negative, you may get subtracted

I am no Pollyanna. I am generally a happy person, an optimist by nature. I see the glass as half full, and possibilities. Earlier this year a Harvard Business Review blog post noted that most people who achieve their goals are realistic optimists, people who believe … Continue reading

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Are you checking in?

Foursquare and Facebook Places are two of many social media applications that allow you to announce your current location to businesses, friends, and/or the world. While some recent articles including this one, suggest that the popularity of checking in is … Continue reading

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For job seekers it’s all about marketing yourself –

Are you un- or under-employed, and out there marketing yourself instead of an employer? If you’re a marketing or public relations professional you have the advantage of being able to keep your skills polished and earn some money by freelancing, … Continue reading

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