Monthly Archives: November 2010

What’s your favorite store (and why)?

Posted on November 30, 2010 by Marcomm Musings

It’s the shopping season and that got me to thinking about what makes a store a favorite store. All other factors being relatively equal, why do you buy that blazer at Macy’s instead of Dillard’s, or at Saks instead of … Continue reading →

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Who is your favorite communications expert?

Posted on November 21, 2010 by Marcomm Musings

There are many recognized thought-leaders in the field of public relations. I just sent a friend whose small company may be facing a crisis issue – I define that as a situation that has the potential to bring unexpected, unwanted, and potentially negative attention to … Continue reading →

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How easy is it to be your customer?

Posted on November 17, 2010 by Marcomm Musings

Every business has customers  Marketing and public relations programs are designed to help you win friends and influence people, ideally leading to sales of your products or services or ideas.  If you make it hard to be your customer, you … Continue reading →

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Multi-level marketing: “You can’t lose”?

Posted on November 15, 2010 by Marcomm Musings

I have a friend who’s been job-seeking for a while, who recently signed up with a MLM company. Now that she has joined the company’s sales force as an independent contractor, she must purchase her own samples and products for company-set prices, … Continue reading →

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What makes you happy?

Posted on November 11, 2010 by Marcomm Musings

Tom Brokaw once said, “It’s easy to make a buck. It’s harder to make a difference.” Today  some readers may disagree with the former statement. I disagree with the latter. It’s easy to make a difference if you’re a community volunteer.   I have a … Continue reading →

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Online PR research finds

Posted on November 7, 2010 by Marcomm Musings

Have you found any great professional resources online that you’re willing to share? If you’re seeking the latest research about any aspect of our profession, the Internet is an open treasure chest. All you need are effective search tools, such as Boolean logic.  … Continue reading →

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Thank you AMA

Posted on November 5, 2010 by Marcomm Musings

Why do you belong to a professional association? For me it’s all about the ROI. I join for access to professional development opportunities on timely topics. I want networking opportunities. I join organizations that reflect well on me as a professional, and … Continue reading →

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Survey says…

Posted on November 3, 2010 by Marcomm Musings

Whose research do you trust? We are constantly bombarded with the results of surveys and polls – especially in the run-up to any election. (He’s a Medicare fraud! She lost millions in our state pension funds! Like most Floridians – an … Continue reading →

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