Monthly Archives: December 2010

Speaking of New Year’s resolutions…

New Year’s Eve is around the corner and 2011 will be here momentarily. Whether you celebrate publicly or privately, conservatively or with abandon, home alone or with friends or family, the start of a new year is a great time … Continue reading

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Business use of social media: Zuckerberg meets Grunig

Who doesn’t know the name Mark Zuckerberg? He’s the young techie genius who created Facebook, the social media site that enables 24/7 connections.  Facebook may be the best known example of social media today. It and other social sites let me connect with friends old and new, … Continue reading

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Are your employees telling the story you want me to hear?

According to a fall 2010 survey of chief marketing officers (see, http://www.thecmoclub.com/pg/newsletters/view/23544), few companies have formal programs to engage new employees as brand ambassadors, and to keep all employees trained and empowered to stay on message. The companies that do, … Continue reading

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Random observations on 2010 holiday shopping

Today we can shop anytime from virtually anywhere. Customers may never speak directly to us or even see what they’re buying until it’s delivered. We used to use newspaper ads to comparison shop before we headed to the mall or a big … Continue reading

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For job seekers it’s all about marketing yourself –

Are you un- or under-employed, and out there marketing yourself instead of an employer? If you’re a marketing or public relations professional you have the advantage of being able to keep your skills polished and earn some money by freelancing, … Continue reading

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