Have you found any great professional resources online that you’re willing to share?
If you’re seeking the latest research about any aspect of our profession, the Internet is an open treasure chest. All you need are effective search tools, such as Boolean logic.
Two of my recent finds:
- Hill & Knowlton’s 2010 Corporate Survey, released last month, available on Scribd at http://www.scribd.com/full/38763571?access_key=key-6w4ogefecgyxd28rmcp. It’s a really interesting discussion of the changing roles of corporate communicators, and the increasing trend toward the integration of marketing and PR.
- The Institute of Public Relations (http://www.instituteforpr.com/) site, which posts an array of high quality research papers and studies. Caution: Some of these papers are very academic, full of citations and quantitative analysis, but very worthwhile reading. A good example is one currently featured paper that discusses a new Ketchum study on blog credibility: http://www.instituteforpr.org/files/uploads/BlogCredibility_101210.pdf.