Monthly Archives: October 2010

Measuring what counts

Long ago I had a boss who was focused on processes: How many news releases were issued, how many column inches of publicity were received, how often were our executives  interviewed. He believed the more we did of what we did well, … Continue reading

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Being “likable” online

I participated in a webinar today. The presenter was Dave Kerpen, CEO of Likeable, a social media and word of mouth marketing firm. The American Marketing Association, which sponsored the webinar, identifies Kerpen as “one of the leading experts on social … Continue reading

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Reputation as an intangible asset

I was researching a prospective employer today and decided to pass on submitting an application. The position is a good fit for my experience and education, but the company isn’t a good fit for me. That started me thinking about … Continue reading

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Who’s the customer?

In the November 2010 issue of the Harvard Business Review there’s an interesting article about business strategy that discusses the importance of ‘knowing your customer.’ “Who is our real customer?” may seem like a rhetorical question, but Harvard Business School professor Robert … Continue reading

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Marketing pros: Instead of talking down, listen up

The Harvard Business Review’s website is like Scrooge McDuck’s vault: There is something valuable everywhere you look. One new HBR Blog posting (http://blogs.hbr.org/haque/2010/10/marketing_can_do_better.html) discusses the concept of “listening up” as a marketing initiative. Author Umair Haque, Director of the Havas Media Lab, explains, “Listening … Continue reading

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Days of Desperation?

A friend has started a new blog about her to-date fruitless efforts (two years and counting) to secure a new fulltime job with benefits. As a current job seeker I feel her pain, financial and otherwise. Nearly 10% of Americans currently … Continue reading

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Zappos’ founder: It’s all about the culture

Zappos’ founder Tony Hsieh was in Tampa on Monday to speak to American Marketing Association members. The AMA said it was the chapter’s largest turnout ever. I love shopping on Zappos’ website. Now I understand why. It’s not just the … Continue reading

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