Tag Archives: Outcomes

Would you default on your obligations by choice?

Posted on October 4, 2013 by Marcomm Musings

It’s unanimous. The U.S. Treasury, The International Monetary Fund, and just about every economist and financial expert agree: Failure to raise the U.S. debt ceiling, to pay bills the U.S. Congress has already incurred, will be a costly disaster that would … Continue reading →

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What has happened to customer service?

Posted on January 29, 2013 by Marcomm Musings

I recognize my personal experiences are anecdotal, and can’t be used to make sweeping statements about the way things are for all. But darn it, to borrow a quote from one of my favorite movies, “I’m mad as hell and … Continue reading →

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What happens when sales people don’t care about the bottom line?

Posted on July 6, 2012 by Marcomm Musings

Macy’s made more than $1.2 million in profits in 2011. How much more might it have  made, if its sales people were better trained? The question is prompted by this true story, which   involves Macy’s, sales staff training, and … Continue reading →

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Job seekers: Does your resume show you think strategically?

Posted on June 6, 2012 by Marcomm Musings

I recently was reminded of the importance of defining where you want to go and who you want to be, looking at the resume of a friend who’s seeking work. The resume is well written and includes lots of examples … Continue reading →

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Do you believe in resolutions?

Posted on January 3, 2012 by Marcomm Musings

I used to believe in the power of resolutions. Sort of like the power of positive affirmations, or the idea that writing down goals increases the chances they’ll be achieved. Well, strike that last thought, because I am at the … Continue reading →

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Tired of political partisanship? Supercommittee not so super, after all

Posted on November 22, 2011 by Marcomm Musings

I don’t know about you, but I welcome the mandatory discretionary budget cuts that will kick in in 2013, barring some miracle. It’s not that I agree with these cuts: I just think that we and Congress should reap what … Continue reading →

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What’s your ROI for internal communications?

Posted on June 5, 2011 by Marcomm Musings

I’ve been following a lively discussion within a LinkedIn group [Melcrum’s Communicators’ Network] about if or how you can measure the return on a company’s investment in internal communications. Several posters point out that if you are communicating about manufacturing processes and procedures, it’s … Continue reading →

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Measuring what counts

Posted on October 31, 2010 by Marcomm Musings

Long ago I had a boss who was focused on processes: How many news releases were issued, how many column inches of publicity were received, how often were our executives  interviewed. He believed the more we did of what we did well, … Continue reading →

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