Tag Archives: Public Relations

Taking a work break: A dangerous choice?

I recently took a sabbatical from work.  In my case it was for a long-postponed surgery that would require at least six months of focused recovery and rehab time, to enable a planned, someday biking vacation in Italy. As a … Continue reading

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What says more, words or images?

As a communications professional I often have the privilege of working with talented designers, artists, photographers and illustrators. I love to see how communicators and their companies pair words and art and/or photos to tell a story. I was reminded of this today when … Continue reading

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Do we learn the right lessons from our successes?

Do we learn the real lessons that a success can teach us? A new post on the Harvard Business Review blog reminds us there are three common reasons why we may not be getting the most mileage from the things that … Continue reading

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Are paper business cards passe?

The business card is a way to differenciate ourselves and our organizations. The paper stock, color, design, what we include and exclude, all make statements about a company, its employees, its corporate persona and its priorities. Susy Jackson, an assistant editor for … Continue reading

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We lust for the latest and greatest

New technologies: They’re attractive, compelling, desirable. The 21st century’s Siren Song. (The danger here is primarily to your budget.) From the newest i-products and across the spectrum, it’s hard to resist the urge to splurge, to be in with the … Continue reading

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Business use of social media: Zuckerberg meets Grunig

Who doesn’t know the name Mark Zuckerberg? He’s the young techie genius who created Facebook, the social media site that enables 24/7 connections.  Facebook may be the best known example of social media today. It and other social sites let me connect with friends old and new, … Continue reading

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For job seekers it’s all about marketing yourself –

Are you un- or under-employed, and out there marketing yourself instead of an employer? If you’re a marketing or public relations professional you have the advantage of being able to keep your skills polished and earn some money by freelancing, … Continue reading

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Who is your favorite communications expert?

There are many recognized thought-leaders in the field of public relations. I just sent a friend whose small company may be facing a crisis issue – I define that as a situation that has the potential to bring unexpected, unwanted, and potentially negative attention to … Continue reading

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How easy is it to be your customer?

Every business has customers  Marketing and public relations programs are designed to help you win friends and influence people, ideally leading to sales of your products or services or ideas.  If you make it hard to be your customer, you … Continue reading

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Online PR research finds

Have you found any great professional resources online that you’re willing to share? If you’re seeking the latest research about any aspect of our profession, the Internet is an open treasure chest. All you need are effective search tools, such as Boolean logic.  … Continue reading

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