Tag Archives: Research

No good deed goes unpunished: Ask McDonald’s

You have to feel a bit sorry for McDonald’s. The company collaborated with Visa to create a website to help low-income workers learn budgeting skills. The initiative — clearly good intentioned — was met with scorn and derision because, its critics say, … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Chapter 1, Home Improvements: Who can you trust?

When you need a specialty contractor and have no knowledge of best practices, or personal recommendations, how do you decide who to use – especially when the local contractors you find are proposing very different “best” processes? After reviewing two … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Do satisfied employees increase customer satisfaction?

A new study from the University of Missouri  suggests that CEOs who pay attention to employees’ job satisfaction will boost both customer satisfaction and repeat business. Christopher Groening, assistant professor of marketing, said his study shows that, in fact, “The link between … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 3 Comments

What are we afraid of missing?

According to Kforce, 25% of people check their work email hourly while on vacation. Hourly. That’s not daily, or a few times a day. That’s once an hour. A 2010 Xobni study found that most of us are less obsessive, but … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

Online PR research finds

Have you found any great professional resources online that you’re willing to share? If you’re seeking the latest research about any aspect of our profession, the Internet is an open treasure chest. All you need are effective search tools, such as Boolean logic.  … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Survey says…

Whose research do you trust? We are constantly bombarded with the results of surveys and polls – especially in the run-up to any election. (He’s a Medicare fraud! She lost millions in our state pension funds! Like most Floridians – an … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment