Tag Archives: Advertising

What has happened to customer service?

I recognize my personal experiences are anecdotal, and can’t be used to make sweeping statements about the way things are for all. But darn it, to borrow a quote from one of my favorite movies, “I’m mad as hell and … Continue reading

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Retailers: Don’t ignore this year’s holiday “gift tae gie us”

The best advice I have this year for retailers is this: Forget for a moment about discounts and promotions, go to your stores anonymously, and see how your customers are being treated. If my anecdotal experience counts, it won’t be pretty. … Continue reading

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What really matters?

A few years ago, a special section in TIME suggested that we as consumers will carry the memory and habits of this lingering recession into our future, that this economy may have permanently changed the way we spend. We may still … Continue reading

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Being misled: Sunk by semantics

Update: I am traveling on business this week. I chose my hotel in part, because it advertises a 24 hour fitness center on site. News flash – two treadmills and one stationary bike do not a “fitness center” make. It’s … Continue reading

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Random observations on 2010 holiday shopping

Today we can shop anytime from virtually anywhere. Customers may never speak directly to us or even see what they’re buying until it’s delivered. We used to use newspaper ads to comparison shop before we headed to the mall or a big … Continue reading

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