I recently was reminded of the importance of defining where you want to go and who you want to be, looking at the resume of a friend who’s seeking work. The resume is well written and includes lots of examples of what she has done, but says nothing about why and how, and with what results.
As a prospective employer I am glad to know that you have produced employee newsletters, developed town hall meetings, and wrote news releases and speeches. I’m just as interested in knowing why you did what you did: What you sought to accomplish, how you used those tactics, and if you achieved your (ideally action-oriented) goals… which even more ideally, were goals that (effectively) supported your company’s overall brand and business goals.
If you’re job hunting in the communications industry, it’s valuable to show that you are an effective tactician. It’s even more essential to show that your work helped your company achieve its bottom-line, business outcome goals.